Sarah M. Goertz

 Digital Marketing Specialist
Butler Community College, May 2022 to Present

• Manage email marketing automation platform (Act-On), including design and content for high-conversion landing pages

• Maintain lead generation email and contact lists through the college’s CRM system, Ellucian Recruit

• Brought all digital ad placements (Facebook, Instagram, Google Ads, YouTube, LinkedIn, StackAdapt, Hulu, TikTok and Snapchat) inhouse and manage an annual ad spend of $168,000

• Maintain and report Google Analytics and additional web-based lead generation metrics to senior leadership

• In partnership with IS, manage website updates as well as new program and webpage development

• Work closely with IS to develop tools and technologies to improve prospective students’ enrollment journeys

• Partner with a local advertising agency to support large promotions and enrollment events

• Project manage and write creative content for a new website build using Drupal’s Acquia content management system, which includes advanced personalization functionality

Marketing Manager
Crystal Structures, November 2021 to May 2022

• Design, write, build, and deploy email marketing campaigns to attract and nurture sales leads through a marketing automation system (HubSpot)

• Create email marketing campaigns, workflows, landing pages, and forms

• Manage data, list uploads, and segmented list creation within HubSpot

• Identify and manage customer journeys

• Develop A/B testing and best practices to optimize all aspects of the email program

• Deliver marketing reporting, dashboards, and analysis on program performance and conversions

• Maintain online presence for multiple brands and product lines, including website and social media profiles

Digital Marketing Specialist (Contract)
The Print Source, Inc., August 2021 to August 2022​

• Managed all websites, microsites, landing pages, email marketing, social media, and online ads across four brands

• Planned, developed and executed content, graphics and layouts for all digital touch points and campaigns with the goal of increasing visibility, search rank and customer engagement

• Owned and maintained digital analytics for all digital touch points and campaigns

• Maintained campaign reporting, metrics and site analysis

• Managed and attended annual trade-show events

• Conceptualized and executed trade-show layout, product placements, and literature needs in conjunction with marketing team

• Provided additional marketing support as needed

Marketing Director
Presbyterian Manor, March 2019 to July 2022

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• Established and developed new business contacts utilizing a CRM system to manage touchpoints and follow up calls

• Developed and implemented a sales and marketing plan for senior services to grow market share

• Forecast needs, set priorities and executed business strategy

• Grew market share by obtaining referrals and increased physician and community participation in the community

• Responsible for maintaining all marketing resource materials, coordination of events and media placement

• Management of marketing budget in line with census

• Represented the company at various community and professional or business meetings to promote PMMA

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Stay at Home Mom / Small Business Owner
Happy Day Academy, April 2015 to March 2019

• Managed a staff of seven, including schedules and payroll

• Developed training program to ensure staff met stringent KDHE quality requirements

• Marketing and promotion of classes and academy events via web and community outreach activities

• Actively involved in early childhood education leadership roles at the city and state level

Digital Director

Greteman Group, June 2014 to April 2015

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• Managed a digital team of professionals

• Built relationships with fellow team members and clients to create a platform for great work and repeat business

• Solved problems using a solutions-oriented approach to challenges large and small

• Managed projects (and budgets) proactively – keeping team members and clients apprised at all times

• Planned, developed and implemented strategic B2B/B2C digital marketing efforts

• Guided and implemented custom email databases using customer segmentation

• Developed and managed social media marketing campaigns that drove interaction

• Provided thought leadership, writing and sharing within the agency, with clients and via social media, blogging, etc.

• Kept on top of rapidly changing interactive marketing opportunities

• Provided digital analysis for clients and the agency

Digital Marketing and Social Media Manager
Textron Aviation, June 2010 to June 2014

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• Liaison between global marketing team and internal IT department

• Managed annual $3 million web budget and project initiatives for the entire company, including offices located in EMEA (Europe, Middle East and Africa) and Asia Pacific

• Worked with outside vendors on complex projects that require multiple department participation and buy-in

• Managed translations for website and other marketing materials into simplified Chinese, Spanish, Portuguese, Russian, French and German

• Guided and implemented a custom email database to segment data based on customer preferences

• Planned and executed an online marketing strategy to position the company as the online technology leader in its field

• Tracked, tested and measured online analytics to guide web-based marketing decisions

• Managed social media platforms including Facebook, Twitter and LinkedIn for domestic and international audiences

• Planned and managed online pay per click campaigns and SEO strategies

• Designed banner ads and small promotions to offset agency costs when possible

• Guided and project managed video production for web use​